What We Offer

  • Duration 2-weeks

    Week 1 Mutual NDA Signed, Deal details, sales correspondence shared Week

    Week 2 Live deal review 2 hour workshop with CEO/Deal team presentation and detailed discussion

    Deliverable:

    You receive A Live Deals Forensic Report

    • Deal origination scoring

    • Business Value alignment analysis

    • Stakeholder journey processes and information

    • What decisions or documents caused delay.

    • Where assumptions replaced confirmed customer evidence.

    • Risks in potential deal delays in these proposals related to information gaps, perceived value, key stakeholders

    You will distinguish symptoms from root causes of deal delay.

  • A focused strategy sprint for founders expanding into Australia, Singapore, US or UK who need market-specific positioning, buyer clarity, and a credible go-to-market plan before execution.

    Duration :

    3-4 week senior advisory sprint

    Outcome :

    A clear market entry thesis, priority segment strategy aligned to niche tech capabilities and local partnership plans.

  • Detailed sales-cycle and process design to reduce Founder-led sales and improve coordination between teams

    A focused sprint for complex sales-led solutions where buying committees expect VIP treatment and business change to realize value

    Duration:

    8-12 week senior advisory sprint

    Deliverables:

    Sales process diagnostics

    Qualification and stage control frameworks

    Solution and customer type sales plays

    Roles, responsibilities and handover matrix

    Live opportunity action plans

    Team enablement and operations cadence.

    Outcomes

    Accelerated contract to cash timelines

    Risk, data and sales stage preparations.

    Reduction of time and resources wasted on potential no-deals increasing prospecting capacity and deal flow.

  • Strategic partnerships for global B2B and B2B2C growth

    A structured engagement for founders designing partner-led growth models that create distribution, leverage credibility, retain branding and durable commercial advantage across global markets.

    Duration:

    8-12 week senior advisory sprint

    Outcome

    A validated partner strategy, target partner profiles, and a repeatable engagement model aligned to your product and buyers.

    A vital solution before fundraising.

Let’s Work Together

Testimonials

  • "Exactly what we needed to navigate our growth journey"

    Tim Matsell, COO, Onexrm, B2B Compliance SaaS - UK

  • "Consistently provided me with practical advice and support together with some new and inspirational ideas-grounded in ensuring I receive the best support and guidance from her and her extensive people network"

    Steve Eckersley, CEO & Co-Founder, Secure Probe Solutions, Cybersecurity - UK

  • "Her guidance is enabling the team to move faster, make better go-to-market decisions, and build a repeatable foundation for growth.... Helping us sharpen our messaging, focus on the highest-leverage channels, and accelerate customer acquisition."

    Anj Chadha, CEO and Co-Founder, Antaia, Reg Tech AI Intelligence Technology - UK

  • "Felicia helped us break down how to approach enterprise customers without losing momentum.... suggestions around usage, packaging, and customer success gave us immediate clarity on what to prioritse next"

    Roberta Morelli Perdosli, CEO & Co-Founder, Fluum-B2B and B2B2C SaaS - UK

  • "Working with Felicia has been an invaluable experience for us at Pareful. Her strategic insight and genuine support have played a pivotal role in shaping our progress, especially as we refined our sales and marketing strategy and built key partnerships. Felicia's ability to connect us with the right people and offer actionable advice has been truly transformative."

    James Levy-Vassie, Co Founder & CEO, Pareful, B2B2C and B2B SaaS - UK