What We Offer

  • Duration 2-3 weeks

    GTM Problem Definition (Week 1)

    • Confirm the real GTM constraint

    • Align on ICP and buyer roles

    • Validate positioning direction

    Deliverable:

    • 1-2 page written summary

    Buyer and Trust Architecture ( Week 2)

    • Map decision-makers

    • Identify trust requirements

    Align messaging to risk, not features

    Deliverable:

    • Buyer map

    Trust checklist

    3.Prioritised GTM Roadmap (Week2-3)

    • What to do now

    • What to defer

    • What to ignore

    Deliverable:

    90-day GTM focus map

    What it Explicitly Does NOT Include

    X Execution

    X Campaigns

    X Ads

    X Content writing

    X SEO Builds

    X Tool Setup

    Pricing Guidance

    “ A fraction of what founders usually spend testing the wrong things and losing months /years of effort.”

  • A focused strategy sprint for founders expanding into Australia, Singapore, US or UK who need market-specific positioning, buyer clarity, and a credible go-to-market plan before execution.

    Duration :

    3-4 week senior advisory sprint

    Outcome :

    A clear market entry thesis, priority segmentsand a GTM strategy aligned to local buying dynamics.

  • From Specialist Expert to Scalable Digital Business

    A focused sprint for experienced niche experts transforming deep domain expertise into a product-led or platform-based tech business with repeatable revenue.

    Duration:

    3- 4 week senior advisory sprint

    Outcome:

    A clear tech stack, commercial model and go-to-market foundation from 1-1 services to scaleable growth

  • Strategic partnerships for global B2B and B2B2C growth

    A structured engagement for founders designing partner-led growth models that create distribution, leverage credibility, retain branding and durable commercial advantage across global markets.

    Duration:

    8-12 week senior advisory sprint

    Outcome

    A validated partner strategy, target partner profiles, and a repeatable engagement model aligned to your product and buyers.

    A vital solution before fundraising.

  • B2B Tech founders understand the investment needed to attack the zero click economy.

    An audit and build sprint to generate targeted content for consensus-based, enterprise buying committees and pre-sales processes and a must to avoid unscalable Founder-led sales strategies.

    Duration:

    4-6 week senior advisory sprint

    Outcome

    Domain authority design and execution

Let’s Work Together

Testimonials

  • "Exactly what we needed to navigate our growth journey"

    Tim Matsell, COO, Onexrm, B2B Compliance SaaS - UK

  • "Consistently provided me with practical advice and support together with some new and inspirational ideas-grounded in ensuring I receive the best support and guidance from her and her extensive people network"

    Steve Eckersley, CEO & Co-Founder, Secure Probe Solutions, Cybersecurity - UK

  • "Her guidance is enabling the team to move faster, make better go-to-market decisions, and build a repeatable foundation for growth.... Helping us sharpen our messaging, focus on the highest-leverage channels, and accelerate customer acquisition."

    Anj Chadha, CEO and Co-Founder, Antaia, Reg Tech AI Intelligence Technology - UK

  • "Felicia helped us break down how to approach enterprise customers without losing momentum.... suggestions around usage, packaging, and customer success gave us immediate clarity on what to prioritse next"

    Roberta Morelli Perdosli, CEO & Co-Founder, Fluum-B2B and B2B2C SaaS - UK

  • "Working with Felicia has been an invaluable experience for us at Pareful. Her strategic insight and genuine support have played a pivotal role in shaping our progress, especially as we refined our sales and marketing strategy and built key partnerships. Felicia's ability to connect us with the right people and offer actionable advice has been truly transformative."

    James Levy-Vassie, Co Founder & CEO, Pareful, B2B2C and B2B SaaS - UK